In November, the investment agency Invest in Armenia arrives in Mexico with a clear mission: to attract new investments to Quindío, Colombia. A region that stands out for its natural wealth, agro-industrial potential, technological development and vibrant tourism offerings. During this visit, the agency will carry out several key activities, attend ProColombia’s Macro Business Roundtable, hold one-on-one meetings with Mexican businessmen, and hold an exclusive breakfast with Canacintra (National Chamber of the Transformation Industry) to strengthen relationships and open new investment opportunities.
The objective of these activities is to consolidate strategic alliances with Mexican investors and entrepreneurs seeking to diversify their portfolios in a region with high growth potential, connecting companies with Quindío, a growing territory that offers countless possibilities in key sectors such as agribusiness, industries 4.0 and tourism.
About the department of Quindío
Quindío has gained ground in tourism, not only for its stunning natural landscapes, but also for the infrastructure developed to attract international tourists. Examples include the municipality of Salento, a vibrant town that serves as a gateway to the impressive Cocora Valley, home to the tallest wax palms in the world, and the municipality of Filandia, recognized in 2023 by the World Tourism Organization (UNWTO) as one of the best destinations for its cultural and natural wealth, with its cobblestone streets, colonial houses adorned with flowers and the famous viewpoint of the Illuminated Hill.
This department offers a great opportunity for investors looking to develop ecotourism, adventure tourism, wellness and unique experiences. With more than 1,900 species of birds, 9 theme parks and more than 2,000 accommodations, many of them specialized in ecotourism, not to mention the unparalleled offer in convention tourism and adventure experiences. It is clear that Mexican companies have the opportunity to invest in the development of tourism infrastructure, attractions, restaurants, spas and other high-demand services.
Agribusiness: A promising sector for international investors
Its fertile lands offer the perfect conditions for agribusiness, with altitudes ranging between 1,600 and 2,600 meters above sea level, volcanic soils and an ideal climate, the department has been the cradle of crops such as avocado hass, one of the great successes in export, so no doubt investors from other countries like Mexico, with its experience in this industry, can find in Quindío a natural extension to expand its leadership.
Investment opportunities are abundant: from specialty coffee with denomination of origin, to the transformation of agricultural residues and processed foods. Future investors can take advantage of Quindío’s privileged conditions to develop processing, packaging and specialized logistics centers.
Industries 4.0: Technology and young talent
Quindío has also put the focus on technology and industries 4.0. With a young and talented population – 47% is under 35 years old – and 9 higher education institutions, the department is ideal for investments in BPO/ITO, software factories and technology accelerators (startups). In addition, its mobility infrastructure and urban convenience offer companies a comfortable and efficient environment in which to operate.
For Mexican companies looking to expand in the technology sector, Quindío is a land of opportunity, where talent and enthusiasm for innovation are ready to be tapped.
Mexican success in Quindío
The impact of Mexican investment is already being felt in the Quindío region, a notable example being the expansion of the OXXO chain, which has 14 stores in the city of Armenia and plans to reach 16 in the coming months. This success reflects the strength of the market and the confidence that international companies place in Quindío as a place with great growth potential.
Several Mexican companies producing avocados have already made plans for Quindío and have decided to invest in the region, taking advantage of the favorable conditions for growing avocado hass, which reinforces the commercial connection between Mexico and Colombia in the agroindustrial sector.
Invest in Armenia has played a key role in the development of the region, facilitating the arrival of new companies and foreign investment in Quindío to boost the department’s economy. With a focus on attracting capital and creating strategic alliances, the investment agency has undoubtedly become the ideal partner for entrepreneurs seeking to take full advantage of the benefits of this unique region.